Mention folk music to the average listener and the list of usual suspects come to mind: Bob Dylan, Joni Mitchell, Woody Guthrie, etc. Talk to SOJA lead singer/guitarist Jacob Hemphill, however, and you’ll walk away with a different perspective. “To me, Rage Against The Machine, Wu-Tang Clan, Sade, Johnny Cash, Bob Marley – they’re all folk artists,” he says. “There’s no difference between Raekwon saying, ‘I grew up on the crime side, the New York Times side, where staying alive was no jive,’ to Bob Marley saying, ‘Cold ground was my bed last night and rock was my pillow, too,’ to Johnny Cash saying, ‘I know I had it coming, I know I can’t be free, but those people keep on moving (around) and that’s what tortures me.’ Folk is all about storytelling and passing on a legacy. It’s timeless, it’s limitless and it crosses all boundaries. That’s what this band is striving for. It’s a tall order,” he laughs, “but we’re making our way.”
They’ve raised the bar with Strength to Survive, their fourth full-length album, an intoxicating mix of hot-rod reggae grooves and urgent, zeitgeist-capturing themes. The album, produced by John Alagia (Dave Matthews, John Mayer, O.A.R.), is the band’s first for ATO, the label co-founded by Dave Matthews.
Hemphill says the album was greatly inspired by Bob Marley’s Survival. “That’s the greatest reggae album ever made,” he says. “It has the best basslines and the best lyrics ever heard on one record. Marley wrote it after he went to Africa. I was 13 or 14 when I listened to it for the first time and it triggered all these long-forgotten memories of when I lived in Africa as a kid. My dad was an IMF res rep in Liberia in the late 80’s. I remember when the coup first started—- my family had to hide in these iron bathtubs for 3 days because the military was shooting at everything. I was 7 and that was one of my first memories. We made it out on the last flight. So Africa was always a big part of our lives—- it defined our family, in a way. Music came right after that, so, for me, music was always tied to Africa and music was always something powerful.”
Shortly after returning from Africa, Hemphill met Bobby Lee (bass) in the first grade in Virginia. The two instantly became best friends, finding common ground through their love of hip hop, rock and reggae which they performed together at their middle school talent shows. Throughout high school, they met Ryan Berty (drums), Kenneth Brownell (percussion) and Patrick O’Shea (keyboards) and together formed SOJA. The band gigged locally in the DC area while a couple of the guys finished school, all the while making plans to hit the road after graduation. They actually wound up owning the road.
Over the course of the past few years, SOJA has sold more than 200,000 albums, headlined large theaters in more than 20 countries around the world, generated over 40 million YouTube views, amassed nearly 2 million Facebook fans, and attracted an almost Grateful Dead-like international fanbase that grows with each tour, with caravans of diehards following them from city to city. Most impressive of all, they’ve accomplished all this on their own. This 8-piece band has spent the past year and a half grinding it out from venue to venue, playing more than 360 dates, including headlining sold-out tours of North and South America, as well as opening for O.A.R. and sharing stages with everyone from Dave Matthews Band to Matisyahu.
On sale Fri, April 3rd at 10am
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